SAM HIPWELL

Software Consultant and Architect

I help ambitious teams and founders to architect, build, and scale modern software systems.

From e-commerce to AI infrastructure, telco platforms to social impact ventures - I'm the technical partner who thrives where there are high unknowns and speed is essential.

What I Do

Fractional CTO & Technical Strategy

I work with early-stage founders to define their product roadmaps, set technical direction, and build high-performing Minimum Viable Products (MVPs) that unlock market traction. Do you need a sounding board or a hands-on architect? I do both.

Telco Engineering & System Design

From real-time communication tools to large-scale billing systems, I’ve worked with telco companies on infrastructure design, data orchestration, and resilient APIs. Performance and reliability are non-negotiable.

Applied AI Systems

I help teams move AI from concept to product—integrating models into customer-facing applications, deploying pipelines, and creating scalable MLOps foundations. If it can ship, I’ll help you ship it.

Social Impact & Charity Tech

Worked with non-profits to rebuild donation platforms, architect scalable services, and build ethical, privacy-focused data systems. I believe impactful software shouldn’t be reserved for big budgets.

E-Commerce & Inventory Infrastructure

Built systems at Patch and Unmade that powered DTC logistics, product customization, fulfilment, and complex stock flows. I design architecture that grows with your brand and your backlog.

DevOps & Cloud Infrastructure

I build cloud-native systems with Terraform, Pulumi, and modern CI/CD pipelines across AWS, GCP and more. Your infrastructure should scale, self-heal, and not be a bottleneck.

The best tool for the Job

A strong believer in working out the business needs first, then using these insights to pick the best tools and framework to make the biggest impact.

Recent Work

Telco Project

  • Reviewing and assessing multiple MVNO/MVNE platforms
  • Architect and design systems to support the business needs on the backend and mobile applications.

Rascal Ventures

  • AI-powered nutritional prediction system.
  • Mobile app for managing the care of elderly individuals by their families.
  • Research-based health app to assist in finding out information about long-term conditions.

Unmade

  • Developed custom APIs for fashion brands to offer personalized products at scale
  • Integrated design-to-production data flows with backend and manufacturing systems
  • Built the backend that connected user creativity to automated supply chains

Patch

  • Built the entire inventory and logistics layer for a fast-scaling DTC business
  • Integrated warehousing, fulfilment and scheduling into one operationally efficient system
  • Led platform evolution from MVP to production with real-time metrics and user feedback loops